Insight that drives Growth
Strategy that earns its place
We help brands unlock audience understanding, power innovation pipelines, and sharpen brand and campaign performance.
Human-centered. Culture-driven. AI- and tech-enabled.
This is data, with byte.
What we do
We help ambitious brands grow with confidence - by turning human understanding into commercial edge.
From global consumers to hyper-niche luxury buyers, from B2B decision-makers to kids and families - our work flexes across audiences, categories and cultures.
We design research and analysis around your real commercial goals - using AI and advanced analytics to cut through noise, simplify complexity, and surface the signals that matter.
Solutions designed for real-world growth
Our portfolio is built around the decisions our clients need to make.
From segmentations to journey mapping
Get sharper about who to target - and how to activate, convert and keep them coming back.
From concept screening to pack testing
Build, price and position products that drive demand, differentiation and margin.
Including ritual mapping, passive metering and path to purchase
Understand when, where, and how to show up - to win at point of action
From brand architecture studies to brand tracking
Stay relevant, distinctive, and top of mind - in culture and in market
From creative development to campaign testing
Craft and optimise campaigns to land with power, shift perception, and drive measurable results
Using AI to merge quant with qual for agile, quick turnaround strategy
Robust & explanatory insight at speed. Commercially sharp. Zero corners cut.
How We Work
We fuse behavioural science, cultural insight and advanced analytics to find the signals in the noise - and turn it into growth:
Human
We dig deep into emotions, behaviours, tensions and motivations - using psychology, cognitive science, and lived context to decode how people think, feel, and choose.
Culture
We scan society and culture - decoding trends, codes, rituals and shifts that shape expectations and demand.
Data
We apply predictive analytics, AI-enhanced methods and machine learning to surface sharper signals, scale faster and build models clients can act on.
Our approach is powered by a suite of proprietary tools - like AI-powered photo audits of how your brand shows up in real life, to agile chatbot surveys that uncover motivations at scale - all built to go deeper, cut through clutter and turn data into decisions.
We also innovate how insight lands - using tech-enabled storytelling and immersive delivery techniques that connect data to decisions, and ideas to action.
Working With Us
We believe people matter just as much as - if not more than - the process.
We're a team of client-first consultants, strategic thinkers and behavioural obsessives - grounded in science, fuelled by curiosity, and focused on results. We don't hide behind frameworks or dashboards.
We show up. We listen. We challenge. We collaborate.
When you work with us, we promise:
Relevance. No fluff. No filler. Insight that earns attention.
Elegance. We turn complexity into clarity and confidence.
Humanity. We work with empathy and energy.
Commerciality. We hold ourselves accountable for driving real-world results.
From our first conversation to the final deliverable, we're in it with you - focused on making insight land, and strategy stick.
Say Hello
Big briefs, small sparks, fresh problems - we're all ears.
We work globally, think locally, and love a challenge.
Get in touch - we'll take it from here.
- UK : +44 (0)20 7826 9900
- ffdata@firefishgroup.com
- 170-172 Tower Bridge Road | London | SE1 3LS
Memberships
