Move faster, with confidence.
The challenge: A global spirits brand needed to name a new product - quickly. The creative team had landed five strong candidates, but with a global rollout on the line, the business couldn't afford to rely on instinct. The name had to land emotionally, translate well across markets, and feel right for the category and the brand.
Our solution: We ran an agile naming test across key markets - using AI-moderated qualitative probing at scale to explore distinctiveness, emotional resonance, brand fit, and cultural misfires, coupled with tried & tested KPI measurements for robustness and predictive power. This combination of quant and qual allows us to look beyond claimed preference to understand what names actually triggered - and how they stacked up on memorability, fluency and mood.
Our discoveries: One route emerged as a clear winner: ownable, emotionally sharp, and consistent in meaning across markets. A second option tested well locally but raised red flags in tone and interpretation internationally - allowing the team to rule out before costly investment.
What it enabled: The business landed a name that felt creatively exciting and commercially right - backed by audience insight and cultural confidence. The whole thing was turned around in a weekend, without slowing down the creative process.
Need to de-risk a big decision, fast?
Naming With Heart
A global education foundation wanted to name a new digital learning platform for teens - and needed to strike the balance between ambition, empathy and belonging.
We tested five routes across students, educators and alumni - combining emotional response diagnostics with thematic feedback.
The final name felt purposeful and human - with language that came straight from the audience themselves.
Want to find a name that means something?
Segmentation in 14 Days
A household food brand needed a fresh take on their core audiences - and they needed it fast. We delivered a complete segmentation in just two weeks, from kick-off to board presentation.
The output: a clear set of audience territories with emotional and behavioural relevance, built to power comms, innovation and retail strategy.
Need to move fast without cutting corners?