Go beyond reaction - to what lands, what lifts and what fuels performance.
The challenge: A leading UK retailer was preparing to relaunch one of its most recognisable campaign platforms. With two creative routes on the table - one playful and emotional, one more rational and value-led - the team needed to know which would deliver stronger cut-through, clarity and brand impact across a mix of media channels.
Our solution: We ran a full creative diagnostic, measuring attention, emotional engagement, message clarity and campaign fit. We stress-tested each route in the context of its media placement - identifying what worked, what didn't, and where optimisation could make the difference.
Our discoveries: The emotive route landed well with younger and light shoppers - but risked under-delivering the core value message in some formats. The more rational version delivered clarity but lacked warmth. We gave clear recommendations on how to tailor each for different placements and audiences.
What it enabled: The team rolled out a sharper, better balanced campaign with stronger performance confidence - and a clear blueprint for future creative testing across the business.
Want your next campaign to perform across every channel?
Crafting a Brand Story That. Connects
A UK-based bank needed a sharper, more confident brand narrative - one that reflected its ambition and resonated across teams and audiences.
We tested three creative directions with clients and staff - exploring emotional connection, clarity, and credibility. One route stood out, but needed tightening to land harder. Workshopping and data enrichment allowed us to collaborate with the brand team to land a narrative that felt grounded, motivating and future-facing.
The final narrative is now guiding comms, sales decks and leadership messaging - setting the tone for what comes next.
Need messaging that's built to land?
Making Cereal Mean More
A global food brand wanted to bring emotional relevance back to cereal. We unpacked the morning routines of families and reframed the role of the cereal across life stages and life moments - from comfort to chaos, from connection to coping.
The insights reshaped how the brand thinks about occasion, need-state and meaning - and inspired a new, more human way to talk about cereal without always talking about cereal.
Want to matter in the moments that count?