Turn brand equity into business advantage
The challenge: An international streaming platform wanted to sharpen its edge with audiences - but the category was moving fast. They needed to understand how their brand stacked upon relevance, distinctiveness and emotional pull across multiple markets, and how content preferences were evolving.
Our solution: We built a multi-market tracker that went beyond the usual. Yes, it covered KPIs - but it also measured emotional fit, genre perception, and the shifting cultural context of streaming. We use our AURA framework to map Attention, Understanding, Relevance and Authenticity - giving the brand a more dimensional read of its equity.
Our discoveries: For many viewers, streaming is more important than entertainment - it's self-care, escapism, and identity. We uncover where brand was landing well, where it's losing ground, and what matters most in driving stretch, loyalty and relevance.
What it enabled: The insights shape platform positioning, commissioning priorities and marketing focus - helping the team align strategy to how people actually feel, choose and engage.
Want brand tracking that drives real brand power?
Stretching the Brand the Right Way
A global food and drink brand wanted to stretch into new spaces - but needed to understand how far the brand could credibly go.
We explored new formats and benefit areas with brand-loyalty and light users. What felt on-brand? What felt forced? And where did the brand have permission to grow?
The result: a clear direction for innovation and messaging, grounded in what people already believe - and want - from the brand.
Thinking about stretch?
Making Cereal Mean More
A global food brand wanted to bring emotional relevance back to cereal. We unpacked the morning routines of families and reframed the role of the cereal across life stages and life moments - from comfort to chaos, from connection to coping.
The insights reshaped how the brand thinks about occasion, need-state and meaning - and inspired a new, more human way to talk about cereal without always talking about cereal.
Want to matter in the moments that count?